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This web site had the following in the web site, "Our company was started by Ed Bittner in 1980 and serves various industries from small to Fortune 500 companies in the US, Canada and Mexico with an array of carbon bearing materials, alloys and iron oxides from various processing and warehousing locations throughout the US." We noticed that the web page stated " The Carbon bearing materials include Natural and Synthetic Graphites, Cokes, Charcoal and Carbon Black." It also said " We are utilizing processes of Screening, Milling, Blending and offer standard or Custom and Private Label Packaging." The header had Carbon as the highest ranking optimized keyword. It is followed by Graphite, Carbon Raiser, and Electrodes which isn't as ranked as highly as Carbon. The next words embittner.com uses is graphite recylcing. carbon recycling was included and will not be seen by web crawlers.